Ok,so you want to sell your photos... let's put this into context. The primary
difference (of many) when it comes to photography is that of lifestyle. You may think that you're just a casual hobbyist
that wants to maybe pick up a few dollars selling your photos, but by the time you actually get those dollars, you'll
have invested considerable time and effort,not to say it's not worth it. Many drop out by that time, so if you do
get that far, now you're the serious photographer.
Now, you've achieved
that level of "a few dollars," you'll believe that "just a little more effort" can yield considerably
better returns. It's sort of like buying a soft drink in a movie theater: the smallest cup you can buy is ridiculously
expensive, but for just a couple of quarters more, you can get twice as much. That's what the photography business feels
like. But, by the time you learn "a little more work" is really a lot, you've graduated to being the insanely
serious photographer.
Where you see yourself along this spectrum is really what will
determine where you end up. Are you "the hobbyist that wants to make money," or do you want to build a real, bona
fide career? There is no right or wrong to either choice, because the type of work (not just the amount of it) will greatly
alter your lifestyle choices.
In fact, the two tracks are so completely opposite of one another,
that you can actually do yourself more harm than good trying to make a career using the strategies that a hobbyist might.
Similarly, the hobbyist would quickly lose interest by trying tactics that only the professional-minded photographer should
use. Put another way, making short-term income often involves tasks that have no long-term benefit. Likewise, there is a limit
to how much you can make as a hobbyist, simply because the tasks and methodologies are so brute-force and simplistic, that
they can't be automated cost-effectively to yield any appreciable income.
An example
of this is the postcard business: you can make some money, but just getting to a point of generating revenue requires work
and time that, if invested in other areas, yield more profit. Is that payoff worthwhile? For the amateur looking to tool around
in a car visiting gift shops around town or in a vacation spot, the experience alone is often joyful enough. But, don't
expect to raise a family on this strategy without having expanded into something that's no longer considered a "photography
business." That is, people who make a living in postcards alone are usually in the distribution business and happen to
spend little time doing photography.
Alternatively, someone migrating to freelance
photography from having worked as a photojournalist would be well-suited to sell stock photography into the very market segment
from which he came. Having contacts is one thing, but also knowing how the business works and actually being able to sell
your photos along with —price points, negotiating points, and other inside business inside information—provides
a great springboard for upward mobility.
Remember, all of this applies if photography is your
career. If it's just a small money-generating hobby, the "business management" aspect needn't be so time-consuming
or troublesome. This is why the migration path can be a more attainable and fun activity. If you have realistic about what
an "arm's length" is, and reasonable financial expectations, you're set.So selling your photos and photography
work is absolutely attainable!
Owning your own photo business requires doing a lot
of tasks that begin to spill over into other businesses that, if you aren't careful, can be overwhelming. Many photo businesses
have collapsed under their own weight, simply because people over-extend themselves in trying to support a sales effort that
just requires too much of their own time. Postcards and Calendars are good examples: people often think it's a no-brainer
to take a bunch of cards to a local gift shop and wait till the sales roll in. But it's not that simple, and this very
logic is what often causes some to end up feeling that they either have to back away from it.
This
sort of brings the gap a little closer between the amateur and the pro; I've seen some amateurs do much better than some
pros, but it's only because they're smarter, not necessarily "better."But thats how it is when it comes
to selling your photos and photographic work.
